Ad #6

The idea of the spokesman or spokeswoman in this case is implemented in the ad campaigns for Progressive Auto Insurance. "Flo" is a woman who works for Progressive and is always informative but quirky and cute all at the same time. These ads are effective because they are apart of a series that feature Flo and always end with her saying something odd but during the commercial she tells the customer about something that makes Progressive different from other auto insurance companies.