Ad #3

Although raunchy and offensive, this commercial is extremely effective. Hygiene is an important aspect in our country and the ways to sell soap and washing tools are basic, outdated, and boring. By using this commercial the Axe company is able to show by cleaning "balls" used for sports can also clean "balls" on a man and make women more attracted to them because they are clean and smell nice. This ad is offensive but funny as well as memorable.