Although this ad is offensive, it is effective. This ad is essentially saying that people are obsessed with fashion and are "junkies" or users of fashion. For example, this dress is so great that these women want to sniff it because they are "junkies" to it, or addicted to fashion like they would be addicted to drugs. It also shows that this brand is "cool" and knows what is going on in regards to the fashion industry.
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