Ad #45

This ad shows the products versatility, easiness to use, as well as convenient it is. The spot also uses multiple camera angles to show the product being used in multiple situations and how it can fit into tight spaces. This commercial made me want to buy this tool for my father because I know it would be useful to him and the fact that it was cordless would make it easier for him to move around while working.

Ad #44

This ad is effective in the sense that it gets the viewers attention as well as explains that the product is juicy but still hard at the same time. These ads are a part of a series of campaigns that are absurd but funny but still incorporate the actual product. I also noticed that the person holding the product is wearing a dark color which makes the product stand out.

Ad #43

Although these models eyelashes look amazing, in small print at the bottom it says "enhanced with eyelash inserts." This does not make me want to buy this product because I do not want to wear false eyelashes and that is why I am buying mascara. This ad is not effective because it does not show what the product actually does.

Ad #42

This ad highlights the nutritional food PetCo carries and that the animals like the food. The ad also includes the catch phrase "PetCo where the Pets go" and whenever you think about buying something for your pet, why not go "where the pets go?"

Ad #41

This ad uses cute children, a catch phrase and displays the name of the restaurant in red and yellow which catches the viewers eye as well as attention. The "yum" being repeated places the idea that their food is yummy and is making me hungry while I am thinking about it. This ad is effective because it is definitely effected me right now.

Ad #40

This ad shows that Swiffer works so well that it even picks up mud. This ad personifies mud as a hard to get woman who is easily picked up by Swiffer products. This commercial makes me want to buy this product because I have dogs that always track in mud from outside and I have a hard time cleaning it up. This ad makes me want to purchase Swiffer to pick up the mud that is present in my home.

Ad #39

This is a seasonal ad that appears in the fall and geared towards baseball players. I remember this ad from my childhood and it also incorporates a jingle and tag line. This ad is memorable and sticks with you.

Ad #38

This ad compares Chevy to their competitors, shows the Chevy truck working in multiple situations as well as incorporates beauty shots of the truck to show that it combines work with looks.

Ad #37

This ad is catchy, explains the services that this company offers and gives a scenario that can happen if you do not check your credit score. The song is also memorable and funny.

Ad #36

These ads are funny, show the product, as well as grab the viewers attention. This spot is part of an ad campaign for Chips Ahoy and features the variety of cookies that Chips Ahoy offers. The brand is clearly shown as well as the package the cookies come in.

Ad #35

This ad has a spokesman, a tagline, as well as shows how expansive and great the service of Verizon is. This spot is part of an ad campaign that shows how great Verizon's network is large and that they work hard to not drop calls like their competitors such as AT&T.

Ad #34

This ad shows how to use the product, that it smells good, and attracts women. The ad is also funny and is presented by a pretty woman which will attract men to the product.

Ad #33

This commercial is directed towards an older audiences and shows the cell phone's beneficial features. The company's name is also associated with a dance popular in the past which can appeal to an older audience. The company's name is also displayed throughout the spot.

Ad #32

I remember these ads from my childhood. The smiley face is essentially a spokesman for Wal Mart and he is a good guy because he slashes prices for the common man. This commercial makes me happy and makes me want to go to Wal Mart because of their low prices.

Ad #31

Although this ad is gross it definitely gets your attention. This ad also explains the services they offer and contact information to find out more. Overall, this ad is effective and funny.

Ad #30

Covergirl is great at implementing celebrity endorsement into their advertisements and this is another one. This ad highlights the fact that the product will brighten your eyes instantly once used.

Ad #29

Lava Soap is advertised here as a product that works "the first time" and can pass your mother's check to see if in fact your hands are clean. The brand name is shown and shows that it does what it says it is going to do.

Ad #28

This ad is effective because the product is displayed and shows how well it works. The product name is also shown twice and it is funny which makes it memorable.

Ad #27

The Trix rabbit has been around since the 1960's and is an identifiable icon. The Trix Rabbit is cute and he also shows how good the cereal is because he is always doing everything in his power to get it. The product is shown as well as the brand of the cereal.

Ad #26

This ad for Pancho's is effective in the sense that it compares it's food to other restaurants as well as highlights their excellent service and low prices. The people in the commercial look happy and seem to be enjoying themselves while eating the food which they also show.

Ad #25

This ad for McDonalds is effective in the sense that the brand name is shown as well as some of their products. This ad would attract a younger crowd that has been out all night and would make them laugh.

Ad #24

This ad for Covergirl shows their products as well as uses celebrity endorsement. Covergirl is also being very "with the times" by using Ellen as a Covergirl because she is a lesbian and this could be an issue for some right leaning customers. Overall this ad is effective by showing how beautiful the makeup looks on her and people who are fans of Ellen may want to buy these products because she wears them.

Ad #23

This ad for the World Wildlife Foundation is funny but also gets it's point across. Tarzan is a famous figure all over the world and this print ad points out that Tarzan cannot be around if there is no Forrest left due to deforestation.

Ad #22

This ad shows that it is for Pringles brand chips that happen to be hot and spicy. The flavor is clearly displayed by the man's mouth that is on fire and is flaming so hot that he can power a hot air balloon. If I were a person that enjoyed spicy chips I would want to buy this product because although exaggerated, it shows how hot the product is.

Ad #21

I really liked this ad because it really goes with the theme "Humanity and Nature are one." A hand is shown touching a tree which literally making humans and nature one. This ad is simple and gets it point across and is definitely memorable.

Ad #20

This ad for Purina hits all elements in this print advertisement. The brand name is shown, the product is shown being enjoyed by the subject, and grabs the viewers attention. This ad is also simple and funny and shows that the dog is thoroughly enjoying the Purina dog food.

Ad #19

This ad for McDonald's is funny but does not show the product that is talked about. But, it definitely would attract people who have a love for the absurd and is memorable.

Ad #18

This is an ad for a radio station and although it is funny it does not advertise for the radio station itself. This ad does not show why this radio station is unique but it does show that it plays music from the past because of the cassette tape and the small print that says "Do You Remember?" This ad definitely would attract an older audience wanting to hear songs from when they were younger.

Ad #17

This ad is for an event hosted by Purina called "bark in the park" which people were invited to bring their dogs. This ad grabs people's attention because it makes you wonder "why are all of these dogs in line?" it is funny and also makes me want to bring my dog to this event.

Ad #16

This ad shows that the car rental company, Avis rents luxury cars. This ad is funny because it is a high school reunion and it looks like everyone is rich and owns fancy cars when really they rented from Avis. The ad also shows the variety of luxury brands that Avis carries.

Ad #15

Nyquil's uses are clearly explained and this product makes you sleep and the user of the product is shown being able to sleep peacefully although he is sick. At the end of the ad the bottle it comes in is shown as well as the product name. This ad is extremely effective in all three ways of display.

Ad #14

 

This ad is funny because it shows that engine sludge can happen to anyone if you do not maintain your vehicle and change your oil. Not only is this commercial advertising the product it also explains why it is important and that when you choose your oil you should choose Castrol.

Ad #13

This ad is effective in the sense that it keeps your attention and displays the actual product as well as the brand. At the end of the commerical the Doritos brand is shown in white text on a black background for a few seconds and the viewer is able to process that the spot is for the Doritos brand chips. This commercial also shows the product (the chips) themselves in the bowl on the table.

Ad #12

This ad points out that even if you are Wonder Woman, or believe that you are "super human" Aids can kill you. People often think that something like contracting Aids can never happen to them, but this ad clearly shows that everyone is susceptible to Aids if the proper protection is not used in practice. This ad is extremely effective and gets the users attention.

Ad #11

Although this ad is offensive, it is effective. This ad is essentially saying that people are obsessed with fashion and are "junkies" or users of fashion. For example, this dress is so great that these women want to sniff it because they are "junkies" to it, or addicted to fashion like they would be addicted to drugs. It also shows that this brand is "cool" and knows what is going on in regards to the fashion industry.

Ad #10

This ad is for Italian Meat Sauce and is hilarious! Since this ad is for an "Italian" product the ad agency used a highly recognizable and beautiful piece of art and made it funny and relate able to modern culture. The product (the meat sauce) is clearly displayed and shows that it comes in two varieties, original and chunky and is illustrated by Mona Lisa. If I were to see this product at the grocery store I would remember this ad and want to purchase it.

Ad #9

This ad is part of Dove's "Campaign for Real Beauty" advertisements. The first time I saw this ad was on a billboard and quite frankly it made me happy. Here, there are women of different ethnicities, ages and body shapes shown and they are all REAL women, not paid models wearing or promoting the product and they look beautiful in it. This ad made me happy to know that the Dove company cares about real women and how they look and feel when using their products.

Ad #8

I noticed this print ad in the September issue of Vogue magazine. This ad is effective because the model is wearing yellow which is a warm fall color and is dressed very elegantly. The woman looks sophisticated with her Coach scarf and Coach sunglasses on and this ad makes me want to look like her and buy these products. This ad is directed at an upscale audience and appeals to educated working women.

Ad #7

This is an ad that ran on television directed by the famous Michael Bay. This is effective because it shows attractive women wearing the product which is bras and panties and shows how they are unique from their competitors. The spot shows the women moving around which shows how comfortable and how good the products move and work with the body. This ad makes me want to go to Victoria's Secret to buy these useful and beautiful products and makes me want to look just as sexy and confident as the women in the commercial.

Ad #6

The idea of the spokesman or spokeswoman in this case is implemented in the ad campaigns for Progressive Auto Insurance. "Flo" is a woman who works for Progressive and is always informative but quirky and cute all at the same time. These ads are effective because they are apart of a series that feature Flo and always end with her saying something odd but during the commercial she tells the customer about something that makes Progressive different from other auto insurance companies.

Ad #5

 

This is an ad that Discount Tire Company brought back in order to advertise their products and services regarding automobiles. This ad was funny when first shown and is funny now. This is effective advertising because the spot shows the product as well as shows the brand, and promises that if the product does not perform as expected the customer should "feel free to bring it back" but shows this in a humorous manner.

Ad #4

I am originally from Oklahoma and BC Clark is a very famous jewlery store in the state. The jingle in this commercial has been around since my father was a child and I remember knowing that it was Christmas time when I heard this jingle on t.v. This ad is effective because it evokes nostalgia as well as being extremely catchy. When my family and I still lived in Oklahoma where did I go to buy my mother or sister jewelry? BC Clark.

Ad #3

Although raunchy and offensive, this commercial is extremely effective. Hygiene is an important aspect in our country and the ways to sell soap and washing tools are basic, outdated, and boring. By using this commercial the Axe company is able to show by cleaning "balls" used for sports can also clean "balls" on a man and make women more attracted to them because they are clean and smell nice. This ad is offensive but funny as well as memorable.

Ad #2

Recently I purchased a magazine wall rack from Ikea.com and noticed Ikea ads beginning to appear on my sidebar of my facebook. Interested, I clicked on this one to examine it further. This ad is effective because it illustrates the Five P's of advertising.
This ad shows the product, i.e. the furniture, it shows the products position in a very clever way as well. This shows that any room anywhere can look beautiful, even in the back of a bus or van as shown in the ad.

Ad #1

I saw this ad while I was watching t.v. and instantly loved it. This ad incorporates humor, historical significance, as well as nationalism all into one advertisement. The new Dodge Challenger reflects the look of the "American muscle car" or classic look and the ad agency used this to go with the classic American story of the US defeating the British. This commercial evokes American pride with an "American made" vehicle and company and is down playing it's European competitors. This commerical makes the viewer want to buy an American car that is "made in America" which ties into the sense of American identity that this commercial makes the viewer feel.